Privacy policy
1. Introduction
This Privacy Policy explains how Fragranta Ltd. (“Fragranta”, “we”, “us”, or “our”) collects, processes, and protects personal data in connection with our website, online shop, social media presence, and business activities.
We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable national laws.
2. Data Controller
Fragranta Ltd.
128, G.S. Rakovski Str, 2nd floor
1000 Sofia
Bulgaria
Email: legal[at]fragranta.eu
We do not answer general support inquiries at this email address.
Managing Director: Mr. Farid Jafari
Registration Number: 207697447
VAT Identification Number: BG207697447
3. Categories of Personal Data
We may collect and process the following categories of data:
Business and Contact Data
- Company name
- Company address
- VAT identification number
- Company registration number
- Name of contact person
- Email address
- Phone number
Order and Payment Data
- Ordered products
- Order history
- Payment information
- Shipping and billing details
Technical and Usage Data
- IP address
- Browser type and version
- Device information
- Operating system
- Website interactions and browsing behavior
Marketing and Analytics Data
- Cookie identifiers
- Advertising interactions
- Campaign tracking information
- Social media interactions
4. Purposes of Processing
We process personal data for the following purposes:
- Processing and fulfilling orders
- Customer account management
- Communication with customers
- Shipping and logistics handling
- VAT verification and legal compliance
- Fraud prevention and KYC verification
- Website analytics and performance measurement
- Marketing and advertising activities
- Improvement of our website and services
5. Legal Basis for Processing
Processing is based on:
- Art. 6(1)(b) GDPR – Performance of a contract
- Art. 6(1)(c) GDPR – Compliance with legal obligations
- Art. 6(1)(f) GDPR – Legitimate interests
- Art. 6(1)(a) GDPR – Consent (e.g. cookies, analytics, marketing tracking)
6. Shopify and Hosting
Our online store is hosted by Shopify Inc.
7. Analytics and Advertising Services
We may use services and platforms including:
- Google Analytics
- Google Ads
- TikTok
- YouTube
These services may process technical, behavioral, and advertising-related data.
8. International Data Transfers
Some service providers may process data outside the European Union.
Where required, transfers are based on appropriate safeguards in accordance with GDPR.
9. Data Sharing
We may share data with:
- Logistics providers
- Payment providers
- IT and hosting providers
- Analytics and advertising partners
- Authorities where legally required
10. Data Retention
We retain personal data only as long as necessary for contractual, legal, and legitimate business purposes.
11. Cookies and Tracking Technologies
We use cookies and similar technologies for:
- Website functionality
- Security
- Analytics
- Advertising and marketing
Non-essential cookies are only used with user consent.
12. Data Subject Rights
Under GDPR, you have the following rights:
- Right of access
- Right to rectification
- Right to erasure
- Right to restriction of processing
- Right to data portability
- Right to object
- Right to withdraw consent
To exercise your rights, contact:
legal@fragranta.eu
13. Complaints
You have the right to lodge a complaint with a supervisory authority.
14. Updates to this Privacy Policy
We reserve the right to update this Privacy Policy at any time.